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CSI Group and Hengqin Guangdong and Macao Cultural and Creative Industries Association jointly promote “Smart AI Sports + Tourism + IP”

In order to thoroughly implement the spirit of the important instructions of General Secretary Xi Jinping’s inspection of Hengqin, implement the decisions and arrangements of the State Council, better promote the development of Hengqin New Area, promote the moderate diversification of Macao’s economy, and build a demonstration zone for in-depth cooperation between Guangdong, Hong Kong and Macao, CSI Group and Hengqin Guangdong and Macao recently Representatives from the Cultural and Creative Industries Association visited the headquarters of Tencent Education Entertainment Circle, where the two parties discussed topics such as Macau’s strategy for developing smart sports and “online + offline” running sports projects. Attendees of the visit included CSI Group Director Zheng Xiaosong, Marketing Director Wu Jiru, and Hengqin Guangdong and Macao Cultural and Creative Industries Association Chairman Lin Xinze and Deputy Secretary-General Chen Jiahun.


Zheng Xiaosong, director of CSI Group, said that physical exercise undoubtedly plays a vital and positive role in physical and mental health. In order to cooperate with government policies and aim at strengthening the body of all people, the group has integrated sports, tourism, culture and other resources into a relatively advanced ecosystem. Using Internet big data technology to communicate the positive significance of sports events, sports and online running under AI technology can accurately solve the existing problems of cost and geographical restrictions, and online running can achieve “just “You can do exercise with a mobile phone”, which solves users’ health needs, provides exercise records and data reports, integrates online and offline, including exercise records + health detection + social media + sports e-commerce tool APP, and introduces a reward mechanism to attract Users continue to exercise and gradually develop the habit of exercise.


Wei Lu, the national marketing manager of Yuedongquan, also exchanged views with representatives of the Hengqin Guangdong and Macao Cultural and Creative Industries Association on promoting the “Smart Sports + Online and Offline Running Sports” project, and said that Yuedongquan is the initiator and sponsor of online marathons in China. The leader and the leading domestic AI sports health management platform has always been actively cooperating with the overall development of the country. At the same time, the country has already implemented related policies such as national sports, smart campuses and smart sports. It attaches great importance to the development of national sports projects and encourages enterprises Organizing charity, campus, marathon and other sports events, we hope to bring “smart sports” to Macau & Hengqin, which will be a milestone in innovative development, and even hope to promote a “national sports” trend.


Lin Xinze, chairman of the Hengqin Guangdong and Macao Cultural and Creative Industries Association, also hopes that running sports under smart technology can integrate Hengqin Guangdong and Macao tourist attractions, drive sports IP, tourism IP and smart cities and other major directions, using the Internet and big data processing Technology, cloud computing technology and sports AI recognition function technology integrate a series of activities based on “technology + sports + environmental protection + charity + tourism”.


It also hopes to integrate the resources of the association and cooperate with the government and enterprises in Shenzhen He District to encourage all people to participate in sports charity through a model that integrates users’ “running donations” and corporate “donations/materials”, and upgrades daily running training to charity and public welfare, making running While exercising, participants can “run” for charity through sports; let sports become a link to convey love and charity, and integrate their own cultural IP, sports IP and other elements to help promote government policies to create a place that is suitable for living, working and traveling. International Leisure Tourism Island, accelerating the integrated development of tourism in the Guangdong-Hong Kong-Macao Greater Bay Area, and hoping to promote Hengqin’s tourism status as an international leisure center for Guangdong and Macao.