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Corporate cross-domain live broadcast to promote Macau wine cellars

In order to cooperate with government policies to promote economic diversification, CSI Group plans to jointly promote and market Macau’s specialty wine cellars and red wines with the well-known Malaysian e-commerce MY SHOPPING LIVE alliance mall “Web Live Broadcast”. “Wine Cellar” held the first “Cross-regional Live Broadcast in Mainland China, Macau, and Malaysia” event. The event was conducted through online live broadcasts in Mainland China, Macau, and Malaysia. Attendees included Zheng Xiaosong, Director of Kenneth Wine Cellar; Marketing Planning Director Lin Xinze, Marketing Director Wu Jiru, Macau’s well-known host and tourism image expert Zhang Manyu, etc.

Zheng Xiaosong said that the group’s first cross-border cooperation with Malaysian e-commerce is an innovative breakthrough in e-commerce networking. Through the FB network + the mainland Douyin live broadcast platform, it is also the first cross-border three-place live broadcast model in Macau. The event promotes Macao’s unique tourism culture and specialty products.

Cai Junwei, the founder of the Malaysian MY SHOPPING LIVE Alliance Mall, said that cooperation with the Macau CSI Group will allow fans in Malaysia, mainland China and Macau to interact and communicate, creating the first innovative business model of live broadcast networking among the three places, and believes that it will be a positive development for cross-border e-commerce related industries. The cooperation brings more inspiration and creativity, and it is hoped that this cooperation will bring new opportunities for the development of cultural creativity and tourism-related industries in the three places.

Through this event and the implementation of the project of the Malaysian E-commerce Alliance, the group will help more Macau merchants to enter Southeast Asian e-commerce platforms in the future, and is also negotiating cooperation with Hong Kong, Taiwan, etc. In order to support Hengqin’s cultural and creative industry policies, we are currently planning to jointly produce more e-commerce cross-border project cooperation with well-known mainland MCN companies in Hengqin, hoping to bring more new business opportunities to enterprises in the Hengqin Guangdong-Macao Deep Cooperation Zone. . Let Macao and Hengqin companies go beyond the Greater Bay Area and into the world.

In order to give back to the fans who participated in this live broadcast, the organizer has won a “Malaysia MY SHOPPING LIVE Alliance Mall Special Edition Electronic Coupon” worth NT$50. If you forward and share the FB post, you can also get a special Macau mysterious meal coupon. Please pay attention Live broadcast on Macau Kenneth Wine Cellar Facebook page at 3pm on September 24th.